We invite you to participate in special workshops during this year's edition of UX POLAND, we have prepared for you 8 full-day workshops. Workshops are divided into masterclass workshops and workshops. All masterclass workshops are lead by our keynotes and special guests.
The number of places is limited to 30 people per workshop. All workshops are conducted in English.
Each workshop has been described in full and has recommendations to whom it is addressed. Below you will find the full list of workshops conducted by our guests this year.
Please find one that fits to you and book it quickly before it runs out of places
Kendra Shimmell - opening keynote
Managing Director of Cooper
Masterclass Workshop: ''The Brand Experience Workshop''
Learn to design and facilitate a workshop that defines what the brand experience should be for your digital product or service. Branding is critical to your organization's success. Most stakeholders don't understand how to create a strategic and effective brand. That's dangerous because word of mouth and first-hand experience have more of an effect on user love than celebrity endorsements or well-toned advertisements. So, how do you get stakeholders into productive conversations about brand? A Brand Experience Workshop is a day-long workshop that encourages important (and fun) conversations about how a brand should be experienced by its users. The Brand Experience Workshop: Gives you tools to express the emotional experience, form and function of a product or service. Provides an opportunity for workshop-leaders to engage with stakeholders in the early stages of brand formation, before a specific solution has been determined. Creates a shared language that anybody can use, regardless of expertise. Generates actionable outcomes that inform decision-making. Builds and strengthens alignment around a brand and what it strives to provide.
Jason Ulaszek - closing keynote
Founder UX for Good org. and Pricipal of Inzovu
Masterclass Workshop: ''Redesigning the Refugee System for Greater Activist Engagement''
More and more, designers are being asked to help businesses make important decisions. Our ability to connect the disconnected and see the unseen is increasingly valuable in generating new opportunities and boosting commercial value. In part, the growth of the design industry's value is being driven by businesses realizing that every great experience is designed - we're helping render the intent of the next great phone, killer mobile app or customer service interaction into reality. And, at times, we're spending an exorbitant amount of energy and resources chasing the opportunity to design for the next greatest "thing". While we admirably practice our craft on these design challenges, improve a customer experience or help position businesses for greater success, we must also recognize the rest of the undesigned world before us. Why are we allowing so many social systems' experiences to exist ineffectively or even when excruciatingly painful? As designers, we owe ourselves the opportunity to fall in love with these problems and mold a response into something better for ourselves, family and friends, neighbors and community. We must be more human-centered, not simply follow a human-centered methodology. It's time we leverage more of our skill for an even higher purpose: solving the world's most pressing social challenges. This talk examines the unique value and power of designers and design thinkers to impact social change. It will provide case studies, current examples and inspiration for designers aspiring to leave a bigger imprint on society.
Strategy Partner at TH_NK
Workshop: ''Two killer methods that lead to unusual thinking''
Two killer methods that lead to unusual thinking: 1. Reframing: In this session we’ll learn how to break out of our own preconceptions of how things work by asking questions that help us to reframe design challenges. By the end of this part of the workshop participants will have worked through and reframed a series of design briefs and know how to apply this thinking to their work. 2. Emotional design: In this session we’ll walk through an emotional design tool that helps us to think about design in layers: starting form the most functional and working up to the most charming. Participants will learn how to combine these layers to result in emotional resonance with their users. By the end of this session participants will have applied this to a design challenge and know how to apply this thinking to their work.
UX researcher and strategist at Open Table
Workshop: ''UX Research Dojo''
To some, UX Research looks like a casual conversation - a series of questions and answers that can be mastered with practice. That is not the case. Much like a martial art, research blends skill, technique, and principles in order to be effective.
In this workshop, you will learn several of the most effective research skills and techniques for gathering, analyzing and presenting information.
Workshop: ''Smart electricity? Let's design the future of customer experience in utilities industry.''
the workshop aims at identifying innovative customer service solutions for the energy industry. An interdisciplinary team of 25 will be designing new solutions and determining development directions for services in utilities industry by applying modern Service Design methods. Workshop participants will learn about:
Jeff Gothelf - opening keynote
Author, Lean UX and Sense and Respond
Masterclass Workshop: ''Lean Ux in the Enterprise''
Agile has taken over the software development world. As a result we've created highly-efficient software engineering teams incentivized to get bug-free code shipped quickly. What we've failed to do is empower these teams with the decision-making mechanism necessary to decide:
It is imperative that our product teams understand how to practice effective product discovery methods which can simultaneously feed our product delivery efforts.
The most effective way to achieve this is in collaborative, cross-functional teams that base their decisions on evidence from the market gained through experimentation and hypothesis. These teams bring product design, user experience, engineering, product management and organizational leadership together in a customer-centric effort to build the right product and to build the product right.
Jeff Gothelf is an expert in teaching teams how to work in this collaborative fashion and has captured these ideas in his book, Lean UX: Applying lean methods to improve user experience.
Managing Director, cxpartners
Masterclass Workshop: ''Advanced Simplicity''
Have you ever set out to simplify a user experience and found that everyone around you was trying to add more complexity and detail? Have you ever found yourself caught between customers who demand simplicity and competitors who out gun you with exciting features? Designing simplicity can be complex.
You face some tough challenges:
Google Expert in UX
Workshop: ''Design Sprint workshop, from challenge to the solutions''
Design Sprint is a framework developed at Google Ventures in cooperation with IDEO, it is a new approach to business strategy, innovation and design thinking — packaged into a battle-tested process that any team can use. This methodology involves people from all verticals/departments (Decision Maker, Designer & Developer) to work together, using their diverse knowledge to solve design problems. It gives the companies a strong punch in improving their product/ ideas, by engaging them in Design Sprint activities. In order to speed up the design process, learn from users, validate and pick correct solutions for implementations. Our event will be for 1 full day and will work in a small groups (3- 5 persons). During the Sprint participants will learn: How to tackle a pressing business /design challenge. How to use Design Thinking in practice and Make progress rapidly. The Design Sprint motto: "Speed is the key factor of success for any product."
Strategy and Digitization Department Allianz Poland
Research & Strategy Director at uselab
Workshop: ''Pursuit of innovation for safer and more comfortable life''
Learn how to design innovative solutions working with Allianz, among the 25th most innovative companies in the world, and uselab, the leader in strategic consulting. The goal is to design solutions for digital natives to support in their daily lifes – when working, driving, exercising or follow their passions.